I haven’t gone the ad widget route yet, Roz, but that’s probably because I haven’t become a member of the Paid Medium Writers Program yet. We don’t need the money (yet—check with me again this time next year) and I can send links to my stuff to old classmates and friends who can read without getting a “YOU HIT YOUR LIMIT, MOOCHER!” warning. Perhaps at some point I will want to get some sort of boost to my writing visibility (which I assume is virtually zero, except to people who follow me, and there are times I worry about them) and I will join up. And then sure, add a pitch to get people to sign up for Medium. Probably old classmates and friends.